How many people visit your site on the weekends? Do you know how many visitors place items in their cart only to abandon it and shop at your competitor’s page instead? How many new visitors sign up and subscribe to your services and newsletters?
Digital marketing is no easy job; it encompasses everything from social media to generating consistent, quality leads. With millions of small businesses out there, you need to stay ahead of the curve.
You can achieve this through the best digital marketing software. Some focus on SEO, others on social media, and others on lead generation or nudging shoppers who abandoned their carts.
Don’t know which ones to try out first? We’ve got a list for you! Read on below to discover five of the best online marketing tools.
1. Google Analytics
Regardless of your goals, you always have to start with Google Analytics. This is perhaps the main cornerstone of all digital marketing software. It works even better when you pair it with the Google Search Console.
How does this marketing software help you?
It lets you study how many visitors your site gets. You can see how many people visited on a busy weekday or on the weekends. You can even check which keywords people used to find your site and the demographics of your audience.
You can see which pages they spend the most time on and how much time they spend on your site.
If you want to learn more about how to analyze your website, check out the folks at this site.
When starting out, it’s likely there’s a similar business in your niche that you look up to. They’re both your inspiration and your competitor. Why not use marketing apps like SpyFu to discover what makes your competitor so great at what they do?
SpyFu is pretty simple in concept: it lets you check which keywords your competitor uses and which ones bring in the most profits or leads. Now you can determine whether you need to use similar keywords or take a different direction.
Speaking of keywords, you should use tools like KWFinder.
This marketing software lets you check for relevant keywords you can use to boost your SEO efforts. It lets you check the search volume and ongoing search trends too.
OptinMonster is one of the best lead generation tools out there.
This tool can automatically send pop-up notifications to site visitors, reminding them about their cart so they won’t abandon it. It can send promotional messages to customers already deeply engaged and it can send ads based on a visitor’s activities.
Digital marketing focuses on SEO, PPC, and lead generation but it also encompasses social media marketing too. To that end, you need marketing tools like HootSuite.
With HootSuite, you can set up a whole year’s worth of posts. Prepare all the images, videos, and captions beforehand and then let the tool post them on scheduled dates. You can use tools like Google Analytics to help determine when your audience is at their most active, ensuring you schedule future posts to get optimal exposure.
Benefit From the Best Digital Marketing Software
Digital marketing is a beast of a task. You have to A/B split test your marketing campaign, stay active on social media, know your audience’s behavior, and conduct in-depth SEO research.
Why do all of this by hand? Use the best digital marketing software and get accurate data and profitable results.
It doesn’t end here, though. Read our other articles to discover even more digital marketing tips and boost your business now!